Checking for: grammar, punctuation, spelling,
sentence structure, shifts in tone, tense and person and
subject-verb agreement
Content/Copy Editing
Everything included in Proofreading, plus: tighten
prose, add/delete/modify text, general formatting,
content flow and tone of text
Web Site Editing
One-time inspection of visual appearance, usability,
effectiveness, spelling errors/typos, grammar,
punctuation, content flow and working flow
Critique/Evaluation
Checking for: format, punctuation, grammar, spelling,
sentence structure, characterization, strength of
storyline/plot/argument, setting, imagery,
foreshadowing, word choice/tone, strength of thesis,
appropriateness of dialect/dialogue, appropriateness of
point of view/narration and how to strengthen weak areas
Copywriting
Writing words that promote businesses or individuals
and using methods to achieve higher rankings with search
engines (SEO). Copywriting assignments include, but are
not limited to, Web Site Content, Marketing Brochures,
Query Letters, Newsletters, Speeches, Training
Documents, Advertising Copy, Manuals, Direct Mail
Campaigns, etc.
